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The use of nonverbal information in a focus group research
- Authors: Puzanova Z.V1, Chekhovskiy IV1, Larina TI1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 4 (2013)
- Pages: 24-33
- Section: Articles
- URL: https://journals.rudn.ru/sociology/article/view/6329
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Abstract
The article identifies the possibilities and the necessity to analyze the nonverbal reactions in the focus groups studies. The authors analyze the key nonverbal expressions of the respondents in the focus group research, the possibilities of their interpretation, as well as the problems of their identification and evaluation. Thus, the authors focus on the group dynamics and gestures as specific features of the focus groups.
About the authors
Zh V Puzanova
Peoples’ Friendship University of Russia
Email: pouzanova@rambler.ru
Sociology Chair
I V Chekhovskiy
Peoples’ Friendship University of Russia
Email: ivanche222@yandex.ru
Sociology Chair
T I Larina
Peoples’ Friendship University of Russia
Email: latina989@mail.ru
Sociology Chair
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