Psycho-Semantic Methods in the Study of Ethnic Stereotypes

The article presents the results of the research of ethnic stereotypes characteristic of PFUR students. The author describes the development and application of the research instruments on the basis of the semantic differential and method of associations, and analyzes the images of various ethnic groups in the minds of young people, the structure of these images, their ideas of the characteristics of different ethnic groups and the extent to which these ideas of different ethnic groups are similar.

a stereotype, the ethnic stereotype, social ideas, psycho-semantics, a semantic differential