Modelling. the Discursive Reality of the Global Crisis: the Experience of Media Representation of the Covid-19 Pandemic

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Abstract

The study is devoted to the study of cognitive mechanisms, communicative techniques and means of modeling the discursive reality of the global crisis in the linguistic consciousness of native speakers of English and Chinese in projection on the specifics of representation of the COVID-19 pandemic in official and oppositional mass media institutions. The linguistic analysis is focused on polycode means of communication: verbal units associated with elements of linguocultural semiotics. During the study the author puts forward the hypothesis that the linguistic and cognitive model of the global crisis is formed by conceptualizing in the linguistic consciousness of the mass addressee opposite ideological attitudes in the conditions of contrasting discursive dynamics. The verification of the research hypothesis is based on the results of the linguistic analysis of empirical material in Chinese and English with an emphasis on the quantitative analysis of contrasting corpuses of texts. The author also focuses on the description of the key narratives of the pandemic period from the perspectives of both linguistics and linguosemiotics, including image perception. The obtained conclusions indicate that the technology of discursive modeling of global crises is a complex process of synchronized application of a set of communicative techniques, polycode means and multimodal channels of implementation of discursive influence in direct and hidden forms in order to reconceptualize the images of perception of reality.

About the authors

Artyom A. Khabarov

Moscow State Linguistic University

Author for correspondence.
Email: lancelot567@mail.ru
ORCID iD: 0000-0002-6459-4966
SPIN-code: 9868-3521

Ds.Sc. (Philology), Professor of the Department of Chinese Language, Faculty of Translation and Interpreting

38 Ostozhenka St., Moscow, Russian Federation, 119034

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Supplementary files

Supplementary Files
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1. Fig. 1. Number of occurrences of the lexical unit “coronavirus” in written English in the period from October-D ecember 2017 to January- March 2023 (according to the corpus of global English- language online news sources)
Source: compiled by the Artyom A. Khabarov. 3.

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2. Fig. 2. Linguopragmatic model of the discursive reality of the global crisis
Source: compiled by the Artyom A. Khabarov.

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3. Fig. 3. New vocabulary by groups
Source: compiled by the Artyom A. Khabarov.

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4. Fig. 4. Examples of propaganda posters from different periods
Source: compiled by the Artyom A. Khabarov

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5. Fig. 5. Examples of signs and symbols of mass media communication
Source: compiled by the Artyom A. Khabarov

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6. Fig. 6. Examples of Anglo- Saxon political cartoons about Covid
Source: compiled by the Artyom A. Khabarov.

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7. Fig. 7. Examples of Chinese propaganda posters about Covid
Source: compiled by the Artyom A. Khabarov.

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Copyright (c) 2024 Khabarov A.A.

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