GLOBAL ENGLISH-LOCAL DIGRAPHIA: TRANSLINGUAL ASPECT

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Abstract

The paper aims to outline the major strategies of translingual English-Russian practices in Russia today. Based on widespread Russian-English/Roman-Cyrillic digraphia, these strategies generate ambivalent, language-neutral units, which cannot be unequivocally assigned to either of the languages or written systems in contact, in modern written Russian-based discourse. The article analyses the examples from two communicative spheres where English-oriented translingualism is most pronounced in modern Russia: the sphere of Russian linguistic landscape and the names of Russian Internet sites. Translingual practices creating “fuzzy” zones between Russian and global English in their written interaction include nonce English-Russian transliteration, ludic “code-ambiguation” and “code-meshing”, bilingual lexical variation and graphic restoration of cognates, international words and borrowings, truncation and abbreviation of overlapping lexis

About the authors

A A Rivlina

National Research University Higher School of Economics

Author for correspondence.
Email: rivlina@mail.ru

Candidate in Philology, Associate Professor of the Department of English for Social Sciences, National Research University “Higher School of Economics”

Myasnitskaya str., 20, Moscow, Russia 101000

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Copyright (c) 2017 Rivlina A.A.

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