Vol 23, No 2 (2018)

The article deals with the representation of the game beginning in the poetry of A.N. Vertinsky. The main attention is paid to the study of space-time relations in verses of different years. The combination of the past, present and future withing a single poem allows you to create an image of the hero, to characterize his personality, to show how his life will develop. Dream and reality in the poet’s work form a single world, constantly intersecting in the life and fate of the hero. Occurring and dreaming events are perceived as equivalent.

Тhe article looks upon the expressive means characteristic of O.V. Volkov’s autobiographical narrative “Plunge into Darkness”. The writer’s most important oeuvre has never been studied as a literary and artistic artifact. The vast archival material of the Stalin work camp era is not simply reproduced but is condensed in a gallery of portraits, landscapes - visual and audio images. In his “literary painting” Oleg Volkov utilizes light and silence as his main means of transcendental expansion of writer’s immanent style. The order in which light and day alternate or link define the superstructural metaphysic architectonics of Oleg Volkov’s book.

The article reviews correlation between the concepts of historical and non-historical which form the author’s artistic philosophy in E. Vodolazkin’s novel “The Aviator”. The interpretation of historical process in the novel is analyzed in the context of theories by M. Blok, A. Gurevich, B. Uspensky as well as philological works by E. Vodolazkin which help to characterize the author’s intent with better precision. The reflections about time and history occupy an important part in The Aviator, the concept is being formed both from the viewpoint of the main character Innokenty as well as in the polylog of the collective diary writings. The main source of the concept is the whole complex of E. Vodolazkin’s scientific views consistently stated in his work World History in the Literature of Ancient Rus (based on the material of chronographic and the Palaea narrative of the XI-XV centuries).

Consideration of the motif of money in the novel “Teenager” allows to trace its influence on the structure of the personality of the main characters, their psychology and the formation of a life strategy. Inside the novel, he interacts with other motifs: motif of joking, a lost generation, the ideal of a beautiful person and his spiritual imperfection. In the structure of the novel, it also influences the arrangement of images and polarization of the image system, the accentuation of the ideological and artistic dominant and the specific use of important artistic details, such as, for example, sacral numbers.

The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical and grammatical structures used in the impact on the consumer. The communicative strategy of verbal persuasion is revealed by the examples of advertising production of television commercial advertising. Today, television advertising occupies the largest media segment in the Russian advertising market. In the current economic realities, brands are increasingly using the communicative strategy of verbal persuasion, which makes it important to study the ways of its implementation. The study allows to conclude, that verbal persuasion is an effective communicative strategy, motivating involvement in consumption.

The article gives an overview of the talk shows on Russian federal TV channels as an analytical genre of television publicity, a colloquial program in which public discussion of political problems related to the international situation and domestic events takes place. The origins of the appearance and peculiarities of the talk show on domestic television explored. They noted their constructive, creative nature and high level of implementation during the years of perestroika, which was due to the national originality of these programs, the professionalism of the authors and leading ones. Analyzed shortcomings and related consequences, which affected the decrease in the spectator interest and effectiveness of programs, the loss of genuine discussion and reasoning, other reasons for the low rating of modern political talk shows.