Vol 22, No 4 (2017)

The article analyzes the compositional structure and genre are determined by the signs of the solemn speech on the basis of the rhetorical works of the unknown author of the XVII century. The study showed that the peculiarity of this literary monument is the combination of two genres of solemn eloquence - the praise and the weeping in one oratorical work. A distinctive feature of “Lament” is the author’s desire not only to state the fact of the ruin of the state, but to introduce its own interpretation of the causes of the events and the way of salvation of the state.

The article is devoted to the foundation and development of the onthopetic ideas and the fiction methods communicated with them in Nikolay Gumilev’s poems. The article shows that the poet identifies a word with a fire, spacializes it in the marine images, in later poems connects it with an image of metal. The images communicated with a word become things and somatic and have the akmeistic nature.The conception of the magic akmeism leads to the onthologic understanding of a word as a being and a word is explicitly identified with the alive and thing beings which allows to take the profound principles of Gumilev’s poetry with the sincrcetic principles of a mythology as a praart.

The article is devoted to the case of the “second” intertext on the example of the novel “Before the Apocalypse” by B. Akunin. The “first” intertext in this case is the novel by U. Eco “The name of the Rose”, and the author explicitly hints on it by devoting his text to Umberto Eco and making a play with a reader using the plot, the hinting on it and the details of the investigation of the crime.At the same time there exist another layer: the order of the deaths of the old believing orthodoxies and the circumstances of their death practically letter by letter follows the poem “Three dead men” (1918) by N.S. Gumilev. Since the author doesn’t use the evident hints on Gumilev’s poem, we can not say surely which type of interrelation of the texts is presented in “Before the Apocalypse”: the conscious ciphering of the second layer of intertext “for the knowing” or the spontaneous using of the text by other author which is not conscious for the author himself.

The article is devoted to revealing the originality of the Moscow text of contemporary Russian literature on the example of Alexander Ilichevsky’s prose. In the course of the research, the mythopoetic foundations of the Moscow text of A.Ilichevsky were revealed and the features of artistic comprehension of traditional mythology (“city-woman”, “city-house”, “city of Kitezh”, “city-victim of fire”), megalopolis of the turn of XX-XXI centuries motives of tightness, emptiness, claustrophobia on the material of the novel “Matisse”. As a result of the research it was established that modern Moscow in Ilchevsky’s prose is a topos of power, career and success, the essence of which is concentrated in the “Moscow-City” locus, and the central characters of the novel “Matisse” are wanderers with inherent features of detachment from material propensities, propensity to reflect, impulsiveness do not coincide with the values and goals of the metropolis. Moscow in the prose of Illichevsky is both a place of attraction of heroes (city-house) and a place of moral and philosophical conflict (anti-house city).

The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.

The article briefly presents the genres of economic newspapers and magazines of the middle of the XIX century. It is noted that, in contrast to the information (note, report, etc.) and hudozhestvenno-publicistic (story, essay, feuilleton), the key place in business publications was occupied by analytical genres such as review, article, analytical correspondence, etc.In addition, the reasons for the publication of specialized publications in the second half of the 50s of the XIX century are briefly considered, among which the most important place was occupied by economic newspapers and magazines, whose purpose was to stimulate the development of domestic industry and trade. Among them are the Economicheskiy Ukazatel (1857-1861) and the Economist (1858-1865) by I.V. Vernadsky, Promyshlenniy Listok (1858-1859) by M.Ya. Kittara, Vestnik Ppomyshlennosti (1858-1861) and “Akcioner” (1860-1863) by F.V. Chizhov, “Proizvoditel i Promyshlennik” by N.A. Lebedev.

The author considers the new techniques of achieving audience engagement by the example of foreign digital media publications. The researcher’s attention is directed to the comments section and alternative solutions that are developed to get more traffic and gain audience loyalty. In this study the author identifies five ways of communication with the target audience: crowdsourcing, test, voting, additional buttons and quiz.

The formation and development of journalistic education in India in the rapidly growing media sector of the economy is a topic that has not been adequately disclosed in the Russianscience studies. Against the backdrop of existing problems in the field of freedom of journalism as a social institution, the rights and position of journalists in this Asian country, the study of the system of training journalistic cadres is of undoubted interest. Journalistic education in India is a unique phenomenon, heterogeneous in its structure, goals and objectives.The article examines and analyzes the key provisions of the system of professional journalism training in India, the role and place of a journalist in the country, the problems of his safety and social security. The attention is also paid to the professional ethics and qualifications of media workers.