Mediatization of Russian Companies in the Framework of Corporate Citizenship

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Abstract

The paper emphasis is made on corporate mediatization process conceptuali-zation, which role is of high importance in Russia, because it influences sociopolitical situation on a legal basis, creates a form of business corporations’ citizenship. The concept reveals a changing role of corporation in sociopolitical relations: due to encompassing corporate communication technologies it becomes necessary to meet communities’ expectations, sociopolitical, socioeconomic, ecological issues. Thus, sociopolitical sphere mediatization in the context of complicating media discourse forms the situation when the modern business organization should become a corporate citizen giving a boost to societal development, well-being, confidence-building.

About the authors

Larisa V. Sharakhina

St. Petersburg State Electrotechnical University “LETI”

Author for correspondence.
Email: lvsharakhina@etu.ru
ORCID iD: 0000-0002-0454-0448

PhD in Philosophy, Associate Professor, Head of PR Study Department

5 Prof. Popova St, St. Petersburg, 197376, Russian Federation

Vera A. Achkasova

St. Petersburg State University

Email: v.achkasova@gmail.com
ORCID iD: 0000-0003-3396-9451

Doctor of Politology, Professor, Head of PR in Politics and Public Administration, School of Journalism and Mass Communications

VO, 1 Line, 26, St. Petersburg, 199004, Russian Federation

Liudmila V. Azarova

St. Petersburg State Electrotechnical University “LETI”

Email: azarovaludmilla@gmail.com
ORCID iD: 0000-0002-0682-4153

PhD in Philology, Associate Professor, PR Study Department

5 Prof. Popova St, St. Petersburg, 197376, Russian Federation

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Copyright (c) 2021 Sharakhina L.V., Achkasova V.A., Azarova L.V.

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