Linguistic Means of Russia’s Image Making in Modern Advertising


The article is devoted to description of the linguistic features specific means of Russia’s image making in modern TV advertising. Linguistic issue of the image is to study the concept, distinguish it from certain closely related concepts and also to use a variety of linguistic means of influence on the mass audience which involved in the formation of the country’s image. The article used the traditional descriptive method based on direct observation of the linguistic material. From this point of view well-formed Russia’s image will help to strengthen its world position. Positive image created in the media fixed and stereotyped in advertising. Specificity of advertising of domestic products is the use of traditional language resources like phraseology, folklore, metaphors, etc.

About the authors

Elena Nikolaevna Remchukova

RUDN University

Author for correspondence.
10/2, Miklukho-Maklaya st., Moscow, Russia, 117198

Victoria Aleksandrovna Omelianenko

RUDN University

10/2, Miklukho-Maklaya st., Moscow, Russia, 117198


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Copyright (c) 2017 Remchukova E.N., Omelianenko V.A.

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