The loyalty of the audience of TV Channel Domashny and instruments of branding

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Abstract


In this article we are discussing the loyalty of the audience of TV Channel Domashny and instruments of branding. TV Channel attains the loyalty of television viewers not only by themed programmes but by means of PR and advertising campaings to which CTC Media pays great attention.

O Y Nelikaeva

Peoples’ Friendship University of Russia

Email: capricorn2006@yandex.ru

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Copyright (c) 2013 Неликаева О.Ю.

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