The loyalty of the audience of TV Channel Domashny and instruments of branding

Cover Page

Abstract


In this article we are discussing the loyalty of the audience of TV Channel Domashny and instruments of branding. TV Channel attains the loyalty of television viewers not only by themed programmes but by means of PR and advertising campaings to which CTC Media pays great attention.

About the authors

O Y Nelikaeva

Peoples’ Friendship University of Russia

Email: capricorn2006@yandex.ru

References

Statistics

Views

Abstract - 121

PDF (Russian) - 136

Cited-By



Copyright (c) 2013 Неликаева О.Ю.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies