FEATURES AND BENEFITS OF FOREIGN STUDENTS ONLINE RECRUITMENT

Cover Page

Abstract


In 2017, there have been significant changes in the state educational policy of Russia, whereby the export of education has become an important part of it. Implemented priority project “Development of export potential of Russian system of education” was started. In connection with the tasks special attention should be paid to the recruitment of foreign students, which is a fairly new activity for most national universities. In this modern information and telecommunication technologies have become an increasingly important tool in the recruitment of foreign students. The most popular tools of online recruitment are email, online calculators of training cost, videos, published on the website of the university, virtual exhibition, and virtual tours of the university campus. The article describes in detail the features and benefits of the use of these and other promising technologies of online recruitment that apply to foreign and Russian universities at the present time. It is emphasized that reliance on such technology means pushing the limits of popularity of Russian universities conducive to attracting new students and teachers.


G A Krasnova

Principal contact for editorial correspondence.
director_ido@mail.ru
The centre for lifelong learning Economics, Russian presidential Academy of national economy and state service under the RF President Vernadskogo str., 82/1, Moscow, Russia, 119571

Krasnova Gulnara Amangeldinovna, doctor of philosophy, full professor, leading researcher of the Centre for lifelong learning Economics, Russian presidential Academy of national economy and state service under the RF President.

V V Grinshkun

vadim@grinshkun.ru
Moscow City University Sheremet’evskaja str., 29, Moscow, Russia, 127521

Grinshkun Vadim Valeryevich, doctor of pedagogical sciences, full professor, head of the department of informatization of formation of the Moscow city pedagogical university.

  • Postanovlenie Pravitel’stva Rossii ot 05.08.2013 g. № 662 «Ob osushhestvlenii monitoringa sistemy obrazovanija» [The resolution of the government of Russia of 05.08.2013 No. 662 “About implementation of monitoring of an education system”]. URL: http://base.garant.ru/70429494/
  • Grinshkun V.V. Podgotovka pedagogov k ispol’zovaniju jelektronnyh izdanij i resursov [Training of teachers for use of electronic issuings and resources]. Vysshee obrazovanie v Rossii [Higher education in Russia]. 2007. No. 8. Pp. 86—89.
  • Grinshkun V.V. Informatizacija kak znachimyj komponent sovershenstvovanija sistemy podgotovki pedagogov [Informatization as significant component of enhancement of system of training of teachers]. Vestnik Moskovskogo gorodskogo pedagogicheskogo universiteta. Serija «Informatika i informatizacija obrazovanija» [Bulletin of the Moscow city pedagogical university. “Informatics and Informatization of Education” series]. 2014. No. 1 (27). Pp. 15—21.
  • Pasport prioritetnogo proekta «Razvitie jeksportnogo potenciala rossijskoj sistemy obrazovanija». Utverzhden prezidiumom Soveta pri Prezidente Rossijskoj Federacii po strategicheskomu razvitiju i prioritetnym proektam (protokol ot 30.05.2017 g. № 6) [Passport of the priority project “Development of the Export Potential of the Russian Education System”. It is approved by presidium of Council in case of the President of the Russian Federation for strategic development and priority projects (the protocol of 30.05.2017 No. 6)]. URL: http://static.government.ru/ media/files/DkOXerfvAnLv0vFKJ59ZeqTC7ycla5HV.pdf
  • Perspektivy i problemy obuchenija inostrannyh grazhdan v rossijskih uchrezhdenijah vysshego obrazovanija [Perspectives and problems of training of foreign citizens in the Russian institutions of higher education]. Otchet po rezul’tatam vserossijskogo sociologicheskogo issledovanija [The report on results of the All-Russian sociological research]. M.: Centr sociologicheskih issledovanij, 2016. Pp. 82.
  • Prikaz Minobrnauki Rossii ot 15.01.2014 g. № 14 «Ob utverzhdenii pokazatelej monitoringa sistemy obrazovanija» [The order of the Ministry of Education and Science of the Russian Federation of 15.01.2014 No. 14 “About the statement of indices of monitoring of an education system”]. URL: http://www.consultant.ru/document/cons_doc_LAW_160167/
  • Prikaz Minobrnauki Rossii ot 11.06.2014 g. № 657 «Ob utverzhdenii metodiki rascheta pokazatelej monitoringa sistemy obrazovanija» [Order of the Ministry of Education and Science of the Russian Federation of 11.06.2014 No. 657 “About the statement of a method of calculation of indices of monitoring of an education system”]. URL: http://base.garant.ru/70721990/
  • Filippov V.M., Krasnova G.A., Grinshkun V.V. Transgranichnoe obrazovanie [Cross-border education]. Platnoe obrazovanie [Paid education]. 2008. No. 6. Pp. 36—38.
  • E-Recruiting Practices Report for Four-Year and Two-Year Institutions E-Expectations. Noel- Levitz Report on Undergraduate Trends in Enrollment Management GAPS with prospective students’. 2014. URL: www.noellevitz.com/E-Expectations
  • The Increasing Impact of Mobile Trends on College Admissions in 2012. URL: https://www. cappex.com/media/digitalMobile2012.pdf
  • Virtual tours growing in popularity. Icef Monitor. 11.02.2015. URL: http://monitor.icef. com/2015/02/virtual-tours-growing-popularity/
  • Coursera: “Bolee 70% pol’zovatelej onlajn-kursov Vyshki nahodjatsja za predelami Rossii”. URL: https://www.hse.ru/news/edu/205018599.html

Views

Abstract - 55

PDF (Russian) - 18


Copyright (c) 2017 Krasnova G.A., Grinshkun V.V.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.