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In 2017, there have been significant changes in the state educational policy of Russia, whereby the export of education has become an important part of it. Implemented priority project “Development of export potential of Russian system of education” was started. In connection with the tasks special attention should be paid to the recruitment of foreign students, which is a fairly new activity for most national universities. In this modern information and telecommunication technologies have become an increasingly important tool in the recruitment of foreign students. The most popular tools of online recruitment are email, online calculators of training cost, videos, published on the website of the university, virtual exhibition, and virtual tours of the university campus. The article describes in detail the features and benefits of the use of these and other promising technologies of online recruitment that apply to foreign and Russian universities at the present time. It is emphasized that reliance on such technology means pushing the limits of popularity of Russian universities conducive to attracting new students and teachers.

About the authors

G A Krasnova

The centre for lifelong learning Economics, Russian presidential Academy of national economy and state service under the RF President

Author for correspondence.
Email: director_ido@mail.ru

Krasnova Gulnara Amangeldinovna, doctor of philosophy, full professor, leading researcher of the Centre for lifelong learning Economics, Russian presidential Academy of national economy and state service under the RF President.

Vernadskogo str., 82/1, Moscow, Russia, 119571

V V Grinshkun

Moscow City University

Email: vadim@grinshkun.ru

Grinshkun Vadim Valeryevich, doctor of pedagogical sciences, full professor, head of the department of informatization of formation of the Moscow city pedagogical university.

Sheremet’evskaja str., 29, Moscow, Russia, 127521


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Copyright (c) 2017 Krasnova G.A., Grinshkun V.V.

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