‘We’ and ‘Others’: Stereotype attitudes of Serbian student youth

The paper analyzes the data obtained in the course of two empirical studies of Serbian students’ attitudes. The first research of auto- and hetero-stereotypes was conducted in 2012 on the quota sample of 363 students of Pristina University with temporary Head Office in Kosovska Mitrovica. The results regarding the ethnic stereotypes of Russians were analyzed and compared with the data from the research conducted in the same year on the sample of 603 students of the state universities of the Republic of Serbia. The results indicated that extremely positive auto-stereotypes dominated among the students as well as extremely positive stereotypes of Russians — not only among the students that study in Kosovo and Metohija, but also in other high-school institutions in Serbia. Moreover, moderately negative stereotypes of Montenegrins were revealed, as well as those of Germans and Americans, with significant differences in the disposition of attributes’ frequencies that, however, do not form the core of the stereotypes.

Serbian students, ethnic stereotypes, empirical research of 2012, Kosovo and Metohija (K&M), Serbia