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Cross-Cultural Communication in Advertising Aspect
- Authors: Mamontov AS1, Moroslin PV1, Astremskaya EV1
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Affiliations:
- The International Slavonic Institute
- Issue: No 2 (2013)
- Pages: 90-94
- Section: Articles
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/7361
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Abstract
The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a linguistic cognitive analysis on comparative basis is required.
About the authors
A S Mamontov
The International Slavonic Institute
Email: inbox@pushkin.edu.ru
The Foreign Languages Department Faculty of Foreign Languages
P V Moroslin
The International Slavonic Institute
Email: mpV_1950@mail.ru
The Foreign Languages Department Faculty of Foreign Languages
E V Astremskaya
The International Slavonic Institute
Email: dekanat@rusacad.ru
The Foreign Languages Department Faculty of Foreign Languages
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