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Gender differentiation of speech and its reflection in the advertisement text in France and Russia
- Authors: Strakhova AV1
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Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 4 (2010)
- Pages: 57-61
- Section: ARTICLES
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/7332
- ID: 7332
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Abstract
The article investigates the gender differentiation of speech and its reflection in the advertising text. It examines some theoretical issues of gender research, a brief history of gender relations in France and Russia, as well as the methods of using gender stereotypes in the advertising of two countries.
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About the authors
A V Strakhova
Peoples' Friendship University of Russia
Email: kaf_yazik_rudn@mail.ru <mailto:kaf_yazik_rudn@mail.ru>
Кафедра общего и русского языкознанияФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
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