Polycode vs. creolized text: terminology problems

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Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension. This article is devoted to the analysis of formation of the terminology describing texts, representing complex semiotics unity of verbal, iconic, audio and animation components.

About the authors

O I Maksimenko

Moscow State Regional University

Email: maxbel@hotmail.ru
Кафедра теоретической и прикладной лингвистики; Московский государственный областной университет; Moscow State Regional University


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