Sign-Pragmem as a Semiotic Dominant of the Axiological Field

The study tested the semiotic approach to the system of evaluation marks allocated on the basis of pragmatic function. Traditional triad - semantics, syntactics, pragmatics - is accompanied by sigmatech as a branch of semiotics, determining the relationship between sign and object, which has not been properly studied yet. The system of evaluation of signs - function, connotation, pragmem, their functional and semantic differences are described through the prism of the semantic structure of the word influenced by the pragmatic function. Non-standard character of pragmatic mark is denotative-significative, expressing the nature convoluted judgment is focused on the subject of speech and its axiological intentions. The article demonstrates semantic, syntactic and pragmatic nature of Prameny sign evaluation with special feaches of its semiotic nature. Three types of evaluation signs - functions, connotations, pragmem -are compared and the role of pragmem in the system is defined. The leading role of pragmem in the axiological fragment of the linguistic picture of the world is determined.