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THE REPRESENTATION OF THE FEMININE PRINCIPLES IN BUSINESS MANAGEMENT (According to the Media)
- Authors: Kokova A.V1, Tameryan T.Y.1
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Affiliations:
- North-Ossetian State University named after K.L. Khetagurov
- Issue: Vol 10, No 1 (2019)
- Pages: 121-128
- Section: SPEECH COMMUNICATION IN THE DETERMINANT ANGLE
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/20896
- DOI: https://doi.org/10.22363/2313-2299-2019-10-1-121-128
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Abstract
In the article, on the material of interviews with women entrepreneurs in the Russianlanguage press of the North Caucasus, the selfimage of a business woman is built. In sociolinguistic and psycholinguistic perspectives, the self conceptualization of a business woman is carried out through the analysis of feminine principles of management. Based on cognitive, semantic and conceptual approaches cognitive features, ethnic and gender marked values characteristics of the concept and language means of its representation in the female ntrepreneurs Russian-speaking picture of the world in the North Caucasus are established.
About the authors
Alla V Kokova
North-Ossetian State University named after K.L. Khetagurov
Author for correspondence.
Email: kokowa.alla@yandex.ru
graduate student of the Department of Foreign Languages
Vatutin str., 44-46, Vladikavkaz, Russia, 362025Tatiana Yu Tameryan
North-Ossetian State University named after K.L. Khetagurov
Email: tamertu@mail.ru
Doctor of Philology, Professor of the Department of Foreign Languages for Non-Language Specialties
Vatutin str., 44-46, Vladikavkaz, Russia, 362025References
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