THE REPRESENTATION OF THE FEMININE PRINCIPLES IN BUSINESS MANAGEMENT (According to the Media)

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Abstract

In the article, on the material of interviews with women entrepreneurs in the Russianlanguage press of the North Caucasus, the selfimage of a business woman is built. In sociolinguistic and psycholinguistic perspectives, the self conceptualization of a business woman is carried out through the analysis of feminine principles of management. Based on cognitive, semantic and conceptual approaches cognitive features, ethnic and gender marked values characteristics of the concept and language means of its representation in the female ntrepreneurs Russian-speaking picture of the world in the North Caucasus are established.

About the authors

Alla V Kokova

North-Ossetian State University named after K.L. Khetagurov

Author for correspondence.
Email: kokowa.alla@yandex.ru

graduate student of the Department of Foreign Languages

Vatutin str., 44-46, Vladikavkaz, Russia, 362025

Tatiana Yu Tameryan

North-Ossetian State University named after K.L. Khetagurov

Email: tamertu@mail.ru

Doctor of Philology, Professor of the Department of Foreign Languages for Non-Language Specialties

Vatutin str., 44-46, Vladikavkaz, Russia, 362025

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Copyright (c) 2019 Kokova A.V., Tameryan T.Y.

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