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Ambient media as a new form of advertising: to the question of history and its features
- Authors: Kirilenko NP1, Prangishvily IG1
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Affiliations:
- People’s Friendship University of Russia
- Issue: No 2 (2014)
- Pages: 93-97
- Section: ARTICLES
- URL: https://journals.rudn.ru/literary-criticism/article/view/4693
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Abstract
The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.
About the authors
N P Kirilenko
People’s Friendship University of RussiaDepartment of Theory and History of journalism
I G Prangishvily
People’s Friendship University of RussiaDepartment of Theory and History of journalism
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