Egoism as a driving force of users' activity in social media and social networking on Internet

This article is devoted to the question of functioning of social media and social networking. Represented issues propose the hypothesis of egoism as a driving force of users' activity in social media and social networking on Internet and take the election campaign of Barak Obama as an empirical platform to prove this supposition.

social media, social networking, Internet, egoism, narcissism, selfishness, psychological features, human nature, human needs, Obama, engagement