No 2 (2011)

The article presents a concise analysis of the evolution of the funeral ritual for the young people, in the Russian and Romanian Folklores. It involves a study of the Wife - Death image and motifs found in the Wedding - funeral Lamentations.

About high literary-art level of lezghin poetry XVIII-XIX cc. explosive hand-written almanac from village Kiri whith verses on lezghin, Turkic and Arabian testifies languages. Poetic texts of almanac excellent material for studying as lezghin language, so and lezghin poetry and prosody.

This article analyzes the ways of representation of Don Juan in N.S. Gumilyev's play Don Juan in Egypt, which is based upon the author's feelings, as well as his life experience, transformed by means of life-creation. Besides, this article covers Gumilyev's techniques of making his personal myth of a man-winner, a conqueror of women's hearts, a poet and an artist.

In the article there has been presented the analysis of the poems by Joseph Brodsky, devoted to the historic personalities, on the basis of which the question of the meaning of the historic character in the perception of the poet is being solved.

William Carlos Williams' works and ideas are viewed as a part of the epoch and are juxtaposed to the attitudes of his contemporaries - both his allies and adversaries. His views of American past and future, his utopic vision of the New world civilization contributed a lot in the American modernist sensibility and cultural nationalism.

The problems of formation of a new publicistic style in the «Ogonyok» magazine during the adjustment period of Perestroika (1986-1991) are reviewed in the article - from ideological discourse of the Soviet press to democratic discourse, in which radical changes in society and social conscience were implemented.

The article is devoted to the problem of globalization in mass media and its studying by foreign researchers. Special attention is paid to the ambiguous appraisal of media globalization by western scholars. Why do some of them call it a myth? What does media globalization bring to national cultures: advantages or dangers? What factors are in the foundation of attempts to determine the level of media globalization?

Article is devoted studying of modern trends of sports journalism on an example of television channel NTV-Plus Football. It is shown that the sports television develops by the way of quantitative and qualitative change of a content, transformation of a television product in multimedia, unlimited access to media channels and introductions of interactive user services. The spectator audience is actively involved in manufacture of a television product, and the profession of the sports journalist becomes more and more multipurpose and responsible.

This article examines the impact of new information technologies and the Internet on the professional activities of journalists by the example of the media in Mongolia.