No 1 (2014)

In article the problem of folklore tradition in literature is considered. The attention to the myth and ceremony, interaction of two systems is paid. The folklore tradition is studied in theoretical aspect.

This article reveals the meaning of the category of time, which is cultural history and philosophical category in poetry of O. Mandelshtam. Ancient cultures exist in culture and the arts always. According to the artist’s will, they resurrect in the eternity. It’s an understanding of time in the context of history. But there is a philosophical understanding of time. The author of the article concludes that Osip Mandelstam understands the value of time as a special condition, catalyst, a way of being human in the world, which promotes the development, change and growth of a person. Time as «flesh active», is in the poems of O. Mandelshtam.

The article discusses the specifics of poetic realization of one of the main concepts of V. Solovyov’s creativity Unity, manifested at the level of cultural synthesis of the two antagonistic systems - the pagan (Greco-Roman) mythology and Christian doctrine. The analysis of poems, which used images of Prometheus, Pygmalion and Galatea, Perseus and Andromeda, Orpheus and Eurydice, Adonis, Aphrodite, shows how the famous ancient stories in Solovyov’s poetry reinterpreted, symbolized and Christianized.

This article analyzes one of the most important problems in Russian literary the 20-21 century - the fate of realism. It is recalled that the attractive force of the artistic method, which is based on well-defined principles of reflection of life in art, continues to exist, speaking of realism and his fate in Russian literature of the 20-21. For example G. Vladimov shows how the themes of his art is updated with new. Characters are blimming with new context, artistic generalizations are becoming more and more increasingly finally, becomes more tangible overt focus on the traditions of Russian realistic prose.

The article describes the nature of the relationship between the subjects of the modern banking online environment. Analyzes the impact of the communication power of the Internet on the behavior of the Russians, the methods of measuring the emerging media environment of the banking and social networking.

The author of this article tries to analyze the reasons why billionaires in the United States are buying up loss making newspapers. А growing number of traditional media outlets are struggling to find new audience in the era of the Internet. Under the circumstances it appears even more extraordinary that the American billionaires are investing into the ruining newspapers.

In this article we consider the processes of global economic integration and progress in the field of communication, which caused changes in the structure of the media market. Modern trends in the development of the media associated with the formation of new «media civilization». Our century can be defined as the period of display of globalization, which initiated integration processes worldwide.