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Motivation as an efective instrument of contemporary advertising
- Authors: Mouzykant VL1
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Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 3 (2011)
- Pages: 69-73
- Section: ARTICLES
- URL: https://journals.rudn.ru/literary-criticism/article/view/4591
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Abstract
This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the advertising message.
About the authors
V L Mouzykant
Peoples' Friendship University of Russia
Email: vmouzyka@yandex.ru <mailto:vmouzyka@yandex.ru>
Кафедра массовых коммуникаций; Российский университет дружбы народов; Peoples' Friendship University of Russia
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