Media trends of sports journalism: experience of satellite television channel NTV-Plus Football

Article is devoted studying of modern trends of sports journalism on an example of television channel NTV-Plus Football. It is shown that the sports television develops by the way of quantitative and qualitative change of a content, transformation of a television product in multimedia, unlimited access to media channels and introductions of interactive user services. The spectator audience is actively involved in manufacture of a television product, and the profession of the sports journalist becomes more and more multipurpose and responsible.

Media Area, sports content, trend, digitalization, convergence, mediated public, user generated content, interactivity