Corporative Publications and their Role in Public Relations
- Authors: Fedotova LN1
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Affiliations:
- People's Friendship University of Russia
- Issue: No 2 (2008)
- Pages: 57-66
- Section: ARTICLES
- URL: https://journals.rudn.ru/literary-criticism/article/view/4474
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Abstract
The article deals with actual practice of business structures in Russia: so named corporative publications which have the aim to build an effective Public Relations.
About the authors
L N Fedotova
People's Friendship University of RussiaКафедра теории и истории журналистики; Российский университет дружбы народов; People's Friendship University of Russia