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Internet Portal as a new corporate mass media
- Authors: Grabelnikov VA1
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Affiliations:
- Russian Peoples' Friendship University
- Issue: No 1 (2010)
- Pages: 56-63
- Section: ARTICLES
- URL: https://journals.rudn.ru/literary-criticism/article/view/4286
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Abstract
In this article author considers the place and the role of a network information portal in system of corporate mass-media and its advantages in comparison with traditional media. Features of functioning and genre originality of the enterprise information portal are investigated.
About the authors
V A Grabelnikov
Russian Peoples' Friendship UniversityКафедра массовых коммуникаций; Российский университет дружбы народов; Russian Peoples' Friendship University
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