Analysis of the representation of environmental issues in the social networks of regional Internet media

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Abstract

A quantitative analysis of environmental content was carried out in the profile groups of social networks of regional Internet media, specifically in the social network VKontakte, popular among young people. An attempt to measure the degree of involvement of the media audience in the environmental issues of the region is presented, an assessment of social reflection on environmental texts is given. The dynamics (through likes, reposts and comments) of social well-being, typical for the audience of regional online media, has been revealed. The most popular resources were used as empirical material - the online publications “74.ru” and “1obl.ru.” A theoretical review of sources on the issue under study, including the work of domestic and foreign scientists of various specialties, is presented. Qualitative results have been achieved: linguistic features of text construction, reflecting the audience's reaction to environmental events, have been identified. The novelty of the study lies in the chosen approach and perspective of the problem, in the combination of methods used to collect data, in particular, a comparative analysis of the presentation of environmental information in official media sources and their representation in social networks was carried out. The main conclusion obtained in the course of the study is that the ecotexts of an environmentally problematic region do not provide high user involvement, while they indirectly express behavioral intentions, audience reactions, including social well-being.

About the authors

Lidia K. Lobodenko

South Ural State University

Email: lobodenkolk@susu.ru
ORCID iD: 0000-0002-0809-1686

Ph.D. in Philology, Director of the Institute of Media and Socio-Humanitarian Sciences, Professor of Advertising and Public Relations Department

76 Prospekt Lenina, Chelyabinsk, 454080, Russian Federation

Olga V. Perevozova

South Ural State University

Author for correspondence.
Email: perevozovaov@susu.ru
ORCID iD: 0000-0002-1593-1727

Associate Professor, Candidate of Pedagogical Sciences, Associate Professor of Advertising and Public Relations Department

76 Prospekt Lenina, Chelyabinsk, 454080, Russian Federation

Anna B. Cherednyakova

South Ural State University

Email: cheredniakovaab@susu.ru
ORCID iD: 0000-0002-5681-8800

Doctor of Pedagogical Sciences, Associate Professor of Advertising and Public Relations Department

76 Prospekt Lenina, Chelyabinsk, 454080, Russian Federation

Olga Yu. Kharitonova

South Ural State University

Email: kharitonovaoi@susu.ru
ORCID iD: 0000-0001-6124-3055

PhD in History, Associate Professor of Advertising and Public Relations Department

76 Prospekt Lenina, Chelyabinsk, 454080, Russian Federation

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Copyright (c) 2022 Lobodenko L.K., Perevozova O.V., Cherednyakova A.B., Kharitonova O.Y.

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