Genre-format features of modern entertainment television

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Abstract

The highly competitive digital environment makes it necessary to study the content strategies of TV channels that continue to attract a mass audience to the screens. In the example of the program grid of the STS, TNT, and Pyatnitsa TV channels, the genre and format features of entertainment TV were analyzed. The formats in demand for programming are identified, and the seasonal (from August to December 2021) and weekly dynamics of content strategies (Tuesday, Friday, and Sunday) are shown. The list of entertainment television formats was compiled, and the research matrix was created based on the study of theoretical sources and a pilot study. The analysis showed that the selected TV channels have different content strategies. However, more successful TV channels that have been on the market for longer are building their content strategy, turning mainly to non-journalistic content formats, primarily television films and series. Among journalistic entertainment programs, humorous shows, travel shows, and reality shows were in demand. The content strategies of all TV channels on weekdays, Fridays, and Sundays were different.

About the authors

Yulia I. Dolgova

Lomonosov Moscow State University

Author for correspondence.
Email: YIDolgova@gmail.com
ORCID iD: 0000-0001-8861-0521

Associate Professor of Television and Radio Department, Faculty of Journalism

9 Mokhovaya St, Moscow, 125009, Russian Federation

Nikita O. Ershov

Lomonosov Moscow State University

Email: nik_ershov@yahoo.com
ORCID iD: 0000-0002-2213-5999

master's student, Television and Radio Department, Faculty of Journalism

9 Mokhovaya St, Moscow, 125009, Russian Federation

Tran Thi Thuy Dung

Peoples’ Friendship University of Russia (RUDN University)

Email: ladylun93@gmail.com
ORCID iD: 0000-0002-6763-7503

postgraduate student, Mass Communications Department

10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian Federation

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Copyright (c) 2022 Dolgova Y.I., Ershov N.O., Dung T.T.

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