Mediatization of Russian Companies in the Framework of Corporate Citizenship

Cover Page

Cite item


The paper emphasis is made on corporate mediatization process conceptuali-zation, which role is of high importance in Russia, because it influences sociopolitical situation on a legal basis, creates a form of business corporations’ citizenship. The concept reveals a changing role of corporation in sociopolitical relations: due to encompassing corporate communication technologies it becomes necessary to meet communities’ expectations, sociopolitical, socioeconomic, ecological issues. Thus, sociopolitical sphere mediatization in the context of complicating media discourse forms the situation when the modern business organization should become a corporate citizen giving a boost to societal development, well-being, confidence-building.

About the authors

Larisa V. Sharakhina

St. Petersburg State Electrotechnical University “LETI”

Author for correspondence.
ORCID iD: 0000-0002-0454-0448

PhD in Philosophy, Associate Professor, Head of PR Study Department

5 Prof. Popova St, St. Petersburg, 197376, Russian Federation

Vera A. Achkasova

St. Petersburg State University

ORCID iD: 0000-0003-3396-9451

Doctor of Politology, Professor, Head of PR in Politics and Public Administration, School of Journalism and Mass Communications

VO, 1 Line, 26, St. Petersburg, 199004, Russian Federation

Liudmila V. Azarova

St. Petersburg State Electrotechnical University “LETI”

ORCID iD: 0000-0002-0682-4153

PhD in Philology, Associate Professor, PR Study Department

5 Prof. Popova St, St. Petersburg, 197376, Russian Federation


  1. Grunig, J.E. (Ed.) (1992). Excellence in public relations and communication manage-ment. Hillsdale, NJ: Lawrence Erlbaum Associates.
  2. Sarda, R., & Pogutz, S. (2018). Corporate Sustainability in the 21st Century. Increasing the Resilience of Social-Ecological Systems. 1st Edition. New York: Routledge.
  3. Dutta, M.J. (2011). Communicating Social Change. New York: Routledge.
  4. Carroll, A.B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business and Society, (38), 268-95. doi: 10.1177/000765039903800303
  5. Skroupa, C.P. (2018). What Does It Mean to Be a Strong Corporate Citizen? Forbes, 19 March. Retrieved March 25, 2021, from skroupa/2018/03/19/what-does-it-mean-to-be-a-strong-corporate-citizen/#3b600ed50ca7
  6. Tulchinsky, G.L. (2012). Corporate social investments and social partnership: technologies and effectiveness measurement. SPb. (In Russ.)
  7. Blagov, Y.E. (2015). Corporate Social Responsibility. The evolution of Concept. St. Petersburg: HSM, St. Petersburg. (In Russ.)
  8. Kosorukov, A.A. (2017). Corporate citizenship as a form of government and business partnership in public area. Sociodynamics, (10), 45-58. (In Russ.)
  9. Castells, M. (2009). The Rise of Network Society. doi: 10.1002/9781444319514
  10. Elias, N. (1978). What is Sociology? London: Hutchinson.
  11. Hepp, A. (2013). The communicative figurations of mediatized worlds: Mediatization research in times of the ‘mediation of everything. European Journal of Communication, 28(6), 615-629. doi: 10.1177/0267323113501148
  12. Hepp, A., & Hasebrink, U. (2014). Translocal communicative figurations. In Lundby, K. (Ed.): Media practice and everyday agency in Europe. Bremen.
  13. Hepp, A. (2019). Deep mediatization. London: Routledge. doi: 10.4324/9781351064903
  14. Institutional trust. (2018). Retrieved May 25, 2021, from 10/04/institutsionalnoe-doverie-4 (In Russ.)
  15. Rack, I. (2018, May 24). CF “Sistema” will invest more than 200 mln. rubles in technological program. Retrieved March 25, 2021, from (In Russ.)

Copyright (c) 2021 Sharakhina L.V., Achkasova V.A., Azarova L.V.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies