ADVERRTISING IN A CRUTIAL PERIOD: INTERNATIONAL ADVERTISING IN OUR DAYS

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Abstract

This article discusses aspects of the development of advertising in Russia and the place of international advertising in particular. The main features are the volume of international advertising and the audience motives in the consumption of such information in close connection with the general economic situation in the country, as well as the attitude towards the “other” countries.

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L N Fedotova

Peoples’ Friendship University of Russia

Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198

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Copyright (c) 2016 Федотова Л.Н.

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