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Types of headlines in modern french advertising texts
- Authors: Borissova AS1
-
Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 1 (2010)
- Pages: 71-76
- Section: Articles
- URL: https://journals.rudn.ru/linguistics/article/view/9555
- ID: 9555
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Abstract
This article deals with general analysis of various headlines' types widely applied in modern French advertising texts.
About the authors
A S Borissova
Peoples' Friendship University of RussiaКафедра иностранных языковФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
References
- Delporte Ch. La publicité a une histoire. - Le temps des médias. - 2004. - № 2.
- Quesnel L. L'image publicitaire. - Communications. - 2004. - № 17.
- Galliot M. La publicité à travers les âges. - Paris, 1995.
- Lormelle Ch. La pub d'aujourd'hui. - Dijon, 1999.
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