Egoism as a driving force of users' activity in social media and social networking on Internet

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Abstract


This article is devoted to the question of functioning of social media and social networking. Represented issues propose the hypothesis of egoism as a driving force of users' activity in social media and social networking on Internet and take the election campaign of Barak Obama as an empirical platform to prove this supposition.

About the authors

Y V Budovskaya

Peoples' Friendship University of Russia

Email: kafedra-mk@mail.ru
Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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Copyright (c) 2011 Будовская Ю.В.

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