Egoism as a driving force of users' activity in social media and social networking on Internet

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Abstract


This article is devoted to the question of functioning of social media and social networking. Represented issues propose the hypothesis of egoism as a driving force of users' activity in social media and social networking on Internet and take the election campaign of Barak Obama as an empirical platform to prove this supposition.

Y V Budovskaya

Peoples' Friendship University of Russia

Email: kafedra-mk@mail.ru
Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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Copyright (c) 2011 Будовская Ю.В.

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