Mass-media and age-dependent features of their perception by preschool audience

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Abstract


An author analyses the age-dependent features of the most defenseless and perceiving audience of preschoolers (under-fives). Argued conclusion is drawn that modern journalism must take into account the psychological features of perception of tele- and broadcastings. To every age corresponds certain character of perception, both outward things and influencing MASS-MEDIA. Under-fives is the first age-dependent stage on classification of Yelkonyn [Yelkonyn, 1974] and most difficult for establishment of contact in MASS-MEDIA.

K Yu Novikov

State Russian Broadcasting Company «The Voice of Russia»

State Russian Broadcasting Company «The Voice of Russia»

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Copyright (c) 2009 Новиков К.Ю.

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