Mass-media and age-dependent features of their perception by preschool audience

Abstract

An author analyses the age-dependent features of the most defenseless and perceiving audience of preschoolers (under-fives). Argued conclusion is drawn that modern journalism must take into account the psychological features of perception of tele- and broadcastings. To every age corresponds certain character of perception, both outward things and influencing MASS-MEDIA. Under-fives is the first age-dependent stage on classification of Yelkonyn [Yelkonyn, 1974] and most difficult for establishment of contact in MASS-MEDIA.