Mass-media and age-dependent features of their perception by preschool audience

Cover Page

Cite item


An author analyses the age-dependent features of the most defenseless and perceiving audience of preschoolers (under-fives). Argued conclusion is drawn that modern journalism must take into account the psychological features of perception of tele- and broadcastings. To every age corresponds certain character of perception, both outward things and influencing MASS-MEDIA. Under-fives is the first age-dependent stage on classification of Yelkonyn [Yelkonyn, 1974] and most difficult for establishment of contact in MASS-MEDIA.

About the authors

K Yu Novikov

State Russian Broadcasting Company «The Voice of Russia»

State Russian Broadcasting Company «The Voice of Russia»


Copyright (c) 2009 Новиков К.Ю.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies