Globality of Family Metaphor in Political Discourse

The article is devoted to the peculiarities of functioning of the family metaphor in English political discourse. Aristotle’s theory on the three components of a public speech: pathos, logos and ethos - is applied in modern political rhetoric, where “pathos” is achieved in addresses which abound in metaphors, and «ethos» is achieved in texts through the use of the family metaphor. Thus, the family metaphor plays a major role in public speaking.

globality, public speaking, the family metaphor, pathos, logos, ethos, political discourse