«The merchant style » (the views about the fashion in the environment of the ural merchant class in the first half of XIX century)

Abstract

The article is devoted to the analysis of external shape of merchants of three Urals Mountains provinces - Vatka, Perm and Orenburg, during the prereform period. The author has investigated the parity of traditional views about a fashion and new trends in a daily merchant life on the basis of various groups of sources. The role of a suit in formation of social shape of the Ural merchant class is found out too.