Social-Psychological Determinants of Electoral Voting Behavior

This article reviews the current models of the voter behavior and proves the need in creating a new overarching conceptual framework, finding the integral social-psychological factor of the voter decision making. The public opinion is regarded as such a factor. The article presents the findings of the latest psychological research, devoted to the analysis of the connection between the different components of public opinion and electoral behavior.

public opinion, voter decision making model, electoral behavior, voter turnout, motivation, absenteeism