Marketing approach to study of users of antacids and anti-ulcer medications

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Abstract

The following have been established through marketing analyses: 1) the share of the product mix of the given group of medications in pharmacy organizations; 3) the basic target categories of physicians who prescribe medications of this group; 4) basic regimens of treatment used as therapy for acid-dependent diseases of the stomach in the group of patients with gastritis and ulcer disease of the stomach; 5) factors that have an effect on physician prescribing of antacid and anti-ulcer medications for hospital patients and outpatients; 6) preferences and factors that shape the demand of end users for drugs of the given group; and 7) a portrait of the consumer of antacid and anti-ulcer medications.

About the authors

O V Bazarkina

Peoples' Friendship University of Russia

Кафедра управления и экономики фармацииМедицинский факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

A N Ibragimova

Peoples' Friendship University of Russia

Кафедра управления и экономики фармацииМедицинский факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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Copyright (c) 2008 Базаркина О.В., Ибрагимова А.Н.

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