No 3 (2013)

The experimental search of the new theatre has destroyed the semantic of the reality. The rupture of the sign and his sense changed the structure and the artistic language of the absurd theatre. The sense is arising between the signs without significance on the text to be created.

In the article analyses last V.G. Rasputin’s story «Ivan’s daugther, Ivan’s mother». Also reveals meaning of the title and moral issue are considered through feminine images. The main author’s position and main philosophical thought are determined.

The article deals with the evocation of childhood in the novel by Zahar Prilepin “Pathologies”. Children’s images are very important for all Prilepin’s works, in his first novel about warfare the author starts the theme of childhood, which is philosophical as well as psychological. In “Pathologies” we can see the world of childhood and imagination contrasted with the world of war and terror. The force of memory makes it possible to bring back events and situations which seemed to be buried in the past. With the help of memory Prilepin’s characters return to the first years of their lives trying to find safety and freedom. Almost all of these characters have some qualities, more typical for children, not for adults. For example, the hero of “Pathologies”, Egor Tachevsky has rich imagination and sincerity of a child, but on the other hand he is somewhat infantile and egoistic. On the whole, the importance of childhood in the life of every person is constantly marked by the writer. The conception of childhood in Prilepin’s works means not only the concrete period of time or some growing up people. It is also the symbol of tomorrow, the sign of future. This meaning is revealed in the first scene of “Pathologies”, where the main character of the book saves his foster-son from death.

The article described the philosophical concept of N. Minsky, the poet, one of the ancestors of the Russian decadence. There were the examples of the memoirs of his contemporaries about his texts, the evaluation of his personality and ideology.

The article gives a concept of social-philosophic conflict between illusions and reality. It deals with the actual moral problems of guilt and responsibility, salutary lie and disastrous truth, faith and goodness.

In article are considered new trends in the functioning of the female gender advertising. Theorized advertising concept, its code, message, allowing to explain the mechanism of creation and successful promotion of new advertising image of a modern woman. Special attention is paid to the specifics of the advertising text, as a tool of formation of the advertising image. Verbal and visual analysis of advertising discourse allowed to reveal, to name and describe the proposed advertising communication female gender images, comment on the effectiveness of their integration into the mass consciousness of the society.

Purpose of the article — a systematic description of a new phenomenon in Kazakhstan — the development of the Internet in the country in general, and the formation of Kazakh media space in particular. The author tries to examine the history of the Internet in the country and to highlight the most pressing issues related to the activities of Kazakh Internet resources. Analyzing the content and operation of more than a dozen sites, the author seeks to identify new trends and prospects of Kaznet, and to develop recommendations that optimize the work of journalists in the new conditions.