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The decision of actual problems of the Russian book publishing by means PR
- Authors: Kobzeva MN1
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Affiliations:
- The Moscow State University М.V. Lomonosov
- Issue: No 4 (2008)
- Pages: 112-121
- Section: ARTICLES
- URL: https://journals.rudn.ru/literary-criticism/article/view/4661
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Abstract
Work is devoted to the analysis of anti-recessionary management and PR in the publishing companies of Russia. Presence of a general crisis in this branch (crisis at «macrolevel») as steady tendency reduction in demand for books is fixed. Тherefore publishers continue to invent all new marketing and PR-courses for attraction of buyers more actively.
About the authors
M N Kobzeva
The Moscow State University М.V. LomonosovThe Moscow State University М.V. Lomonosov
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