Audiovisual media in the universities of Russia: typology and analysis of the content

Cover Page

Cite item

Full Text

Abstract

The authors give the typology of the audiovisual media in the universities of Russia. Also, the very process of producing is analyzed. The special educational and cognitive process of media producing are considered as elements of information, internal and external communications of the universities, developing the professional competences in the media specialties’ studying process. The authors describe the methodology of program’s producing in connection to educational standards, linking the all stages of this process with the formation of specific student competencies. Increased attention to the functioning of student media, especially audiovisual media in connection with the actively developing trend of visualization of media space, as well as interest in the methods of professional competence of future journalists, editors, PR-managers and marketers in various Russian universities, primarily due to the processes of intensive development in the 21st century technological revolution, the use of innovative technologies and the beginning of testing the functionality as artificial intelligence (Artificial intelligence, AI) in practice. The introduction of high technology requires rapid updating of educational methods and standards in the training of professional personnel in the field of journalism. This is also related to the current reform of science and education in Russia, which aims to actively involve future young specialists in the development of scientific research. The state program “Priority 2030”, which promotes the development of creative initiatives among young people, is also aimed at this. In this context, presented analysis of the functioning of student media at various Russian universities lifts the veil on how the knowledge, competencies, and professional experience of future media professionals are formed, and reveals the possibilities of expanding the national information space.

About the authors

Svetlana L. Urazova

Russian State University of Cinematography named after S. Gerasimov

Email: svetlana.urazova@gmail.com
ORCID iD: 0000-0003-2264-2859

Doctor of Philology, Associate Professor, Editor-in-Chief of the scientific journal “Vestnik VGIK” (“Bulletin of Film Art”)

3 Vilgelma Pika St, Moscow, 129226, Russian Federation

Ekaterina B. Gromova

Sevastopol Branch of M.V. Lomonosov Moscow State University

Author for correspondence.
Email: katya-64@inbox.ru
ORCID iD: 0000-0003-4705-4180

senior lecturer, Department of Journalism, Faculty of History and Philology

7 Geroyev Sevastopolya St, Sevastopol, 299001 Russian Federation

Ksenia E. Kuzmenkova

Peoples’ Friendship University of Russia (RUDN University)

Email: kuzmenkova-ke@rudn.ru
ORCID iD: 0000-0002-8064-3828

tutor for educational work, Faculty of Philology

10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian Federation

Yulia P. Mitkovskaya

HSE University

Email: julia.mitkovskay@gmail.com
ORCID iD: 0000-0002-8439-0573

master’s student, direction of training “Management in the Media”, Faculty of Communications, Media and Design

11 Pokrovskii Bulvar, Moscow, 101000, Russian Federation

References

  1. Bolkunov, A.N. (2009). Typology of student press in Russia at the beginning of the 21st century. Izvestiya of Saratov University. Sociology. Politology. Series: Sociology. Political Science, (4), 84–86. (In Russ.)
  2. Fateeva, I.A. (2015). New technological formats of the media education projects. Chelyabinsk State University Bulletin: Philology. Art History, 360(5), 40–46. (In Russ.)
  3. Fedorov, A.V., Novikova, A.A., Chelysheva, I.V., & Karuna, I.A. (2004). Media literacy of future teachers in the light of the modernization of the educational process in Russia. Taganrog: Kuchma Publ. (In Russ.)
  4. Goodman, R., & Steyn, Е. (Eds). (2017) Global journalism education in the 21st century: Challenges & innovations. Austin: Knight Center for Journalism in the Americas, University of Texas at Austin.
  5. Grabelnikov, A.A. (2017). On the everyday life of journalistic education. The Age of Information, (3), 35–38. (In Russ.)
  6. Gusenkova, А.Ye. (2010). Study newspaper of the faculty of journalism: Setting the problem of the mediaeducation project. Sign: The Problem Field of Media Education, 6(2), 9–11. (In Russ.)
  7. Kilpelainen, E.S. (2019). Transformation of professional competencies of a journalist during the digitalization of media space (PhD. Philol. sci. diss.). Moscow. (In Russ.)
  8. Kokhanova, L.A. (2017). Trends in modern journalism as a factor in the transformation of the profession. Vestnik of Volzhsky University after V.N. Tatischev, (2), 147–155. (In Russ.)
  9. Masterman, L. (1989). Teaching the media. London: Routledge.
  10. Nosova, Yu.A. (2007). Domestic press for student youth: Historical and typological aspect (PhD. Philol. sci. diss.). Rostov-on-Don. (In Russ.)
  11. Shesterkina, L.P. (2016). How to create a 360-degree multimedia newsroom at university: From the experience of SUSU Journalism Department. In E.L. Vartanova, L.P. Shesterkina (Eds.), Universities and Media: From Newspaper to 360-Degree Multimedia Newsroom: Proceedings of the Workshop of the Educational and Methodological Council on Journalism (28–29 October 2015). Chelyabinsk: SUSU Publ. (In Russ.) https://doi.org/10.17223/26188422/2/2
  12. Shesterkina, L.P., & Marfitsyna, A.R. (2017). Practical journalism in search of ways to improve journalism education. Russian Journal of Media Studies, (2), 24–38. (In Russ.)
  13. Shesterkina, L.P., Kharitonova, O.Yu., & Krasavina, A.V. (2022). Project-based learning in distance education format: Case study for training students majoring in journalism at the SUSU Institute of Media and Social Sciences and Humanities. In A.L. Shestakov (Ed.), Organization of the Educational Process of Universities using Blended and Distance Learning Technologies in a Pandemic: Regional Experience (pp. 514–532). Chelyabinsk: SUSU Publ. (In Russ.)
  14. Svitich, L.G. (2015). Changes in journalistic profession under conditions of media convection. Bulletin of Chelyabinsk State University. Series: Philology. Art History, 94(5), 406–413. (In Russ.)
  15. Urazova, S.L. (2011). Convergence as a factor of media viability in the digital environment. Theoretical aspect. Vestnik of Lobachevsky University of Nizhni Novgorod, 5(1), 287–293. (In Russ.)
  16. Urazova, S.L., Volkova, I.I., & Pisareva, M.N. (2020). Criteria for forming a communicative space in the student environment: Immersion in creativity. Scholarly Notes of Transbaikal State University, 15(1), 75–81. (In Russ.) https://doi.org/10.21209/2658-7114-2020-15-1-75-81
  17. Vartanova, E.L., & Lukina, M.M. (2017). Russian journalism education: Challenging media change and educational reform. Journalism & Mass Communication Educator, 72(3), 274–284. (In Russ.) https://doi.org/10.1177/1077695817719137
  18. Zhilavskaya, I.V. (2013). Media education of youth. Moscow: Sholokhov Moscow State University for Humanities.

Copyright (c) 2022 Urazova S.L., Gromova E.B., Kuzmenkova K.E., Mitkovskaya Y.P.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies