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Formation of pre-election political discourse in the audiovisual media of Georgia
- Authors: Skvortsova N.1,2, Volkova I.I.2, Sikharulidze A.3,4, Abazov D.2, Dovlatova A.2,5
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Affiliations:
- E.M. Primakov Georgian-Russian Public Center
- Peoples’ Friendship University of Russia (RUDN University)
- Georgian Institute of Public Affairs
- Ivane Javakhishvili Tbilisi State University
- Plekhanov Russian University of Economics
- Issue: Vol 27, No 4 (2022)
- Pages: 788-807
- Section: JOURNALISM
- URL: https://journals.rudn.ru/literary-criticism/article/view/33290
- DOI: https://doi.org/10.22363/2312-9220-2022-27-4-788-807
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Abstract
Based on qualitative and quantitative analysis of the audio-visual material of two Georgian media outlets, the empirical base of research on the formation of political discourses and their influence on the socio-political life of the country is presented. Media content during the pre-election period September - October 2020: about 2337 publications of audio-visual character. The analysis of television content is of interest for understanding the information and political environment in a society where media is directly linked to various interest groups. There is a high concentration of the political factor in the media that determines its discourse. Taking into account the increasing political polarization in Georgia, the mass media also take an appropriate stance towards political actors and form discourse that serves the political agenda of a certain interest group. The public receives ideologically processed information and, despite the factor of democratization of the methods of political struggle, finds itself in a situation where political forces use information and disinformation as a method of combating opponents. The presented analysis is one of the first results of the inter-university project “Mass Media in Political Processes of Georgia”, it is crucial for understanding the trends of Georgian mass media related to both internal and external factors. The results of the research show the patterns inherent in different TV channels in the context of media and political environment in Georgia.
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About the authors
Nino Skvortsova
E.M. Primakov Georgian-Russian Public Center; Peoples’ Friendship University of Russia (RUDN University)
Author for correspondence.
Email: nino.skvortsova@gmail.com
ORCID iD: 0000-0003-0470-7508
project coordinator, Primakov Georgian-Russian Public Centre (Tbilisi); political observer of the informational and analytical platform Press Club Jayran Media; PhD student, Department of Public Policy and State and Law History, Peoples’ Friendship University of Russia (RUDN University).
2 Baku St, Tbilisi, Georgia; 10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian FederationIrina I. Volkova
Peoples’ Friendship University of Russia (RUDN University)
Email: volkova-ii@rudn.ru
ORCID iD: 0000-0002-2693-1204
Doctor of Philological Sciences, Professor, Head of the Inter-University Project “Media in Political Processes of Georgia”, Department of Mass Communications
10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian FederationArchil Sikharulidze
Georgian Institute of Public Affairs; Ivane Javakhishvili Tbilisi State University
Email: info@archilsikharulidze.ge
ORCID iD: 0000-0002-3989-2451
Doctoral student, Georgian Institute of Public Affairs; guest lecturer, Ivane Javakhishvili Tbilisi State University; expert of the PIR Center and the Russian International Affairs Council; founder of the SIKHA Foundation
2 Brosset St, Tbilisi, Georgia; 1 Ilia Chavchavadze Ave, Tbilisi, GeorgiaDimitri Abazov
Peoples’ Friendship University of Russia (RUDN University)
Email: dimitriabazov@gmail.com
ORCID iD: 0000-0002-8325-8650
PhD student, Department of Public Policy and State and Law History, Peoples’ Friendship University of Russia (RUDN University); political observer of the informational and analytical platform Press Club Jayran Media
10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian FederationAna Dovlatova
Peoples’ Friendship University of Russia (RUDN University); Plekhanov Russian University of Economics
Email: ana.dovlatova1993@mail.ru
ORCID iD: 0000-0002-3091-9988
specialist, Center for the Implementation of Educational Programs, Higher School of Social Sciences and Humanities, Plekhanov Russian University of Economics; PhD student, Department of Mass Communications, Peoples’ Friendship University of Russia (RUDN University).
10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian Federation; 36 Stremyannyi Pereulok, Moscow, 117997, Russian FederationReferences
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