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Indian social media politics: new era of election war
- Authors: Patel K.1, Binjola H.2, Siddiqui T.2
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Affiliations:
- Mahatma Gandhi Chitrakoot Gramoday University
- Graphic Era Hill University
- Issue: Vol 25, No 1 (2020)
- Pages: 184-192
- Section: JOURNALISM
- URL: https://journals.rudn.ru/literary-criticism/article/view/23621
- DOI: https://doi.org/10.22363/2312-9220-2020-25-1-184-192
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Abstract
The role of social media during 16th Lok Sabha elections has led to several insights in the manner in which the youth of today is consuming political news. Several social media platforms have played a significant role in voting behaviour. Social media platform acted as a game changer and a catalyst in wooing young voters and influencing their opinion. While Internet users grew 7% in Urban India reaching 315 million users in 2018, digital adoption is now being propelled by rural India, registering a 35% growth in Internet users over the past year. Also, there have come a general perception that television will play a lesser role in this upcoming election and digital media will play a never before seen influence on voters. This research examines the behaviour of youth in India and examines the level of influence by social media in casting their vote in Lok Sabha elections. Whether social media can be a game changer or an influencer. These findings will be carried out by this research work.
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About the authors
Keshav Patel
Mahatma Gandhi Chitrakoot Gramoday University
Email: mgcgv@rediffmail.com
researcher (academic), Department of Communication Kamtan, Janki Kund, Chitrakoot, Madhya Pradesh, 485334, Republic of India
Himani Binjola
Graphic Era Hill University
Email: enquiry@gehu.ac.in
Assistant Professor, Department of Media & Mass Communication 566/6 Bell Road, Society Area, Clement Town, Dehradun, Uttarakhand, 248002, Republic of India
Taha Siddiqui
Graphic Era Hill University
Email: enquiry@gehu.ac.in
Assistant Professor, Department of Media & Mass Communication 566/6 Bell Road, Society Area, Clement Town, Dehradun, Uttarakhand, 248002, Republic of India
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