Email this article 
POLITICAL MEDIA MEMES’ PERSUASION AND FUNCTIONING IN SOCIAL MEDIA
- Authors: Kuznetsov IS1, Soldatkina Y.V1
-
Affiliations:
- Moscow State Pedagogical University
- Issue: Vol 22, No 2 (2017)
- Pages: 333-339
- Section: JOURNALISM
- URL: https://journals.rudn.ru/literary-criticism/article/view/16753
- DOI: https://doi.org/10.22363/2312-9220-2017-22-2-333-339
Cite item
Full Text
Abstract
The purpose of the article is to analyze the political media memes’ functioning, their effects and persuasion, to classify them and to describe their structure. In this study finding authors describe the actual persuasion of media memes in contemporary Russian society. Media memes have got a clear structure via they could spread in social media. This structure also allows to classify media memes for better understanding their functioning and general message, authors rank political media memes illustrating the ones of recent US presidential elections. These units’ successful using as a format of media effect and their replication in media can depend on our ways of persuasion, on neurological and psychological basis of information virality. In a nutshell, political media memes couldn’t be considered as humor units only, but also as a format of media impact, an effective tool of media discourse, propaganda and political agitation during election season.
About the authors
I S Kuznetsov
Moscow State Pedagogical University
Author for correspondence.
Email: kuznetsov0803@mail.ru
MBA student, Institute of Journalism, Communications and Media education, Mo scow Pedagogical State uviversity
Malaya Pirogovskaya, 1, Moscow, Russia 119991Ya V Soldatkina
Moscow State Pedagogical University
Email: yav.soldatkina@mpgu.edu
Doctor of philology, professor of Department of Russian Literature, Institute of Philology, Moscow Pedagogical State uviversity
Malaya Pirogovskaya, 1, Moscow, Russia 119991References
- Dawkins R. “The Selfish Gene”. Oxford: Oxford University Press, 1989. 192 p.
- Rushkoff D. “Media Virus: Hidden Agendas in Popular Culture”. Ballantine Books, NY, 1996.
- Kuznetsov I.S. “Teoreticheskaya klassifilatsiya politicheskikh mediamemov” [“The political media memes’ theoretical classification”] // “Put’ k idealu”: sbornik nauchnykh trudov, posvyaschennykh yubileyu doktora filololgicheskikh nauk, professora V.A. Slavinoy. Moscow, 2016. P. 151—158.
- Bryant J., Thompson S. “Fundamentals of Media Effects”. McGraw-Hill, NY, 2002.
- Wolpert S. “How the brain creates the ‘buzz’ that helps ideas spread” // UCLA. URL: http://newsroom.ucla.edu/releases/how-the-brain-creates-buzz-247204 (accessed 05.03.2017).
- Mass Communication Theory // University of South Florida. URL: https://masscommtheory.com (accessed 05.03.2017).
- Wiggins B. “How the Russia-Ukraine crisis became a magnet for memes” // The Conversation. URL: http://theconversation.com/how-the-russia-ukraine-crisis-became-a-magnet-for-memes-31199 (accessed 05.03.2017).
