The article deals with some controversial issues, connected with connotation in the framework of different linguistic paradigms, such as its components, its nature, its terminology. The work is of both theoretical and practical value.

This article is devoted to the problem of interrelations between borrowings and language interference as a result of language contact. The conducted analyses showed that the phenomenon under study has both a number of common and specific features. It also allowed to compare the views of foreign and Russian scientists on the problem.

The article is devoted to analysis of nicknames used by modern teenagers. Nicknames used at school or between the family members are given special attention. The article contains detailed classification of nicknames and a vast number of real life examples.

Speech, depending upon communication situation, is not invariable. Arabians, when addressing to high rank persons and to each other apply accepted speech patterns differed by regions. In comparison with the Russian language the Arabian ASP shall obligatory consider gender components, for instanse, when applying names of posts, specialites and etc., which in many languages, including Russian, are applied in macculine gender only, namely: chairman, director, engineer, inspector, president, teacher and etc. ASP reflex social hierarchical relations, accepted in the life-style of every Arabian country. We deem that tasks of this analysis is firstly finding features of ASP and their description, and secondly, - review of features of their application depending on social differentiation of the modern Arabian language, which will allow to receive results, which will promote better mastering ASP and their application in public-speech practise by future language experts.

In work is executed analysis of the formation karachaevo-balkar names, is offered grammatical structure of the shaping karachaevo-balkar names, is shown that shaping the names at time covers the enormous gap of time and formed by comprehensions karachaevo-balkar and their ancestors object and phenomenas material and spiritual world and transformations them in of the antroponims.

In the article usage of different imperative forms in the Uruguayan television advertisements is analyzed. Their quantitative distribution is done.

The article deals with the problems of the expression of the emotional state «Astonishment» in the French phraseology. A complete analysis of the phraseological means of the expression of the astonishment requires taking into account the semantic peculiarities of the linguistic category «the state» and the national features of the French language.

The article describes the changes in semantics of the names of colours used in the French language of sub-Saharan Africa.

This article deals with the conjunctions regarded as subsigns. Firstly, the conjunctions indicate that there is a relativity meaning in the frame. Secondly, the conjunctions emphasize the relations occurred in the context . In order to express the idea the speaker has to form a complicated structure of statement by reflecting various aspects of relations to the surface language structure.