No 2 (2016)

The article is devoted to assessing the effectiveness of car recycling programs in Germany and France in 2009-2010. It summarizes the main EU actions on car recycling: there are three groups of mechanisms of stimulation the consumer demand for automobiles during the crisis. Based on the statistical data analysis there are 3 groups of EU countries identified in terms of car sales and its trends in 2008-2015. In the leading countries for car sales (Germany and France) is traced a close connection between the growth of sales during the crisis years and the implementation of scrappage programs. As a result of the comparative evaluation of particularities and issues of realization of programs in these countries it is determined that French experience on the whole is more successful than German one.

The article examines the current state of the banking system côte d’ivoire: a developing country. Special attention is paid to the analysis of the structure of the banking sector with the presence, regional and transnational capital. According to the author, the presence of the non national bank is necessary to resolve the problem of credit to the consumers and increase the competition in the financial sector.

The article describes the problem of the regional integration effectiveness from the retrospect view of scientific approaches to the subject, and from the point of modern economic theory - “new regionalism”. The author highlights the benefits of this view, justifies its formation on the basis of objective economic factors. The author gives some modern examples of integration projects to illustrate his conclusions. The article covers a number of causes and conditions that make the integration associations and agreements effective in the current situation and prospects for the world economy and political system. In addition, the author describes a number of criteria grouped to show the effectiveness of existing integration blocs and to assess the possible effect of their creation. The author comes to the conclusion that the appeal and prospects of a union from the point of new possible members depend on the factor of political will and also of homogeneity of the member states on the level of the development of institutions and the economy in whole. In the case of significant differences barriers and risks are critical for the possibility of unification.

The article analyses the impact that digital technologies have on key changes in the creative medium which in its turn triggers a shift of paradigms in the sphere of marketing. An attempt is made to overview modern explorations of technological and socio-cultural trends connected with new functions of creativity in postindustrial society. Evolving of new media and turning the consumers into millions of “micromedia” calls for new approaches to advertisement and PR management. The consumer becomes an active subject of communications and is not only capable of receiving creativity but of also actively reproducing it. The article analyses possible perspectives of development of social networks and other means of informational exchange in virtual media. It shows how, under the influence of informational technologies, creativity and involvement become the starting point of marketing transformation in the digital medium.

In article features of system of management of institutions of higher education in Western European countries. Examines the competitive advantages of Western European universities, their market orientation, the role of accreditation in the universities of Western Europe, the system of remuneration and benefits for teachers. In addition, the analysis of the best higher educational institutions of Europe in the highly competitive global market of educational services. The conclusion that administrative experience by educational institutions of Western Europe has to be adapted to the Russian specifics is drawn. Special attention is offered to be paid on accreditation procedures, market orientation of higher education institutions, systems of the individual training programs, elements of electronic training and serious training of students for further scientific activity.