SOCIAL AND ECONOMIC DEVELOPMENT OF THE REGION AS A FACTOR OF SUCCESSFUL POLICY OF SOFT POWER(on the example of promotion of russian language and education in russian in Latin America)

The article highlights the current trends of social and economic development of Latin American countries, describes the region’s position in the world rankings in terms of the promotion of educational programs in Russian language within the federal target program “Russian language” for 2011-2015. It is proved that in today’s complicated geopolitical and economic conditions, Latin America remains a traditional partner of Russia and cooperation, as well as in education, is expanding. Key countries for the promotion of Russian language and education in Russian were identified using the methodology of multifactorial classification. The major factors, which contribute to the achievement of the objectives efficiently or, on the contrary, provide the dissuasive impact and create the risks.

socio-economic development, multifactoral classification, Latin America, Russian language, education, Rossotrudnichestvo, geopolitics