Polycode vs. creolized text: terminology problems

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Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension. This article is devoted to the analysis of formation of the terminology describing texts, representing complex semiotics unity of verbal, iconic, audio and animation components.

O I Maksimenko

Moscow State Regional University

Email: maxbel@hotmail.ru
Кафедра теоретической и прикладной лингвистики; Московский государственный областной университет; Moscow State Regional University


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