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Semantic differential: theory and practical applications in linguistic and psychological research
- Authors: Novikov AL1, Novikova IA1
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Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 3 (2011)
- Pages: 63-71
- Section: Articles
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/7251
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Abstract
The paper analyzes the theoretical foundations of the Semantic Differential in linguistics, social psychology and related sciences. There were discussed the procedure and the main modifications of the method. The results of empirical studies of ethnic stereotypes made with the use of Semantic Differential were presented.
About the authors
A L Novikov
Peoples' Friendship University of Russia
Email: kaf_yazik_rudn@mail.ru <mailto:kaf_yazik_rudn@mail.ru>
Кафедра общего и русского языкознанияФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
I A Novikova
Peoples' Friendship University of Russia
Email: camiga@yandex.ru <mailto:camiga@yandex.ru>
Кафедра социальной и дифференциальной психологииФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
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