Semantic differential: theory and practical applications in linguistic and psychological research

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Abstract


The paper analyzes the theoretical foundations of the Semantic Differential in linguistics, social psychology and related sciences. There were discussed the procedure and the main modifications of the method. The results of empirical studies of ethnic stereotypes made with the use of Semantic Differential were presented.

A L Novikov

Peoples' Friendship University of Russia

Email: kaf_yazik_rudn@mail.ru <mailto:kaf_yazik_rudn@mail.ru>
Кафедра общего и русского языкознанияФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

I A Novikova

Peoples' Friendship University of Russia

Email: camiga@yandex.ru <mailto:camiga@yandex.ru>
Кафедра социальной и дифференциальной психологииФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia

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