Results of realization strategic management methodology for industrial pharmaceutical manufacture

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Abstract


System of quantitative indicators to assess the contribution of each of the strategic business unit (SBU) is formulated in the pharmaceutical business company. Strategic analysis of the national pharmaceutical company carried out in 4 stages: analysis of the types of business; analysis of the external environment; analysis of the internal environment; allocation of a competitive environment. The strategic direction of the investigated company is developed on the results of the SWOT-analysis.

About the authors

G T Glembotskaya

Sechenov The First Moscow State Medical University

Email: glembotskaya@rambler.ru
Department of organization and economics of pharmacy

S A Krivosheev

Sechenov The First Moscow State Medical University

Email: kafedra_oef@mail.ru
Department of organization and economics of pharmacy

O V Azizov

OJSC «Moschempharm» after Semashko»

Email: factor-m@yandex.ru

References

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Copyright (c) 2013 Глембоцкая Г.Т., Кривошеев С.А., Азизов О.В.

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