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Results of realization strategic management methodology for industrial pharmaceutical manufacture
- Authors: Glembotskaya GT1, Krivosheev SA1, Azizov OV2
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Affiliations:
- Sechenov The First Moscow State Medical University
- OJSC «Moschempharm» after Semashko»
- Issue: No S6 (2013)
- Pages: 24-29
- Section: Articles
- URL: https://journals.rudn.ru/medicine/article/view/2676
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Abstract
System of quantitative indicators to assess the contribution of each of the strategic business unit (SBU) is formulated in the pharmaceutical business company. Strategic analysis of the national pharmaceutical company carried out in 4 stages: analysis of the types of business; analysis of the external environment; analysis of the internal environment; allocation of a competitive environment. The strategic direction of the investigated company is developed on the results of the SWOT-analysis.
About the authors
G T Glembotskaya
Sechenov The First Moscow State Medical University
Email: glembotskaya@rambler.ru
Department of organization and economics of pharmacy
S A Krivosheev
Sechenov The First Moscow State Medical University
Email: kafedra_oef@mail.ru
Department of organization and economics of pharmacy
O V Azizov
OJSC «Moschempharm» after Semashko»
Email: factor-m@yandex.ru
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